BEAUTEX was founded with the mission of delivering Japanese beauty experiences to the world through the power of technology.
Rather than broad categories like skincare or makeup, we focus on niche beauty products that have uniquely evolved in Japan—such as color contact lenses and eyelash extensions—and share their appeal with the world.
These product categories were originally developed for Japanese female consumers and have evolved in uniquely local ways. However, with the rise of social media, they are now gaining high recognition on a global scale.
Our vision of “technology” goes far beyond simple IT infrastructure. Our core service, Push!Color, is powered by a suite of advanced technologies, including:
a multi-currency payment network
a global network of influencers
emotionally resonant multilingual content powered by AI
an international logistics system equipped for electronic customs clearance
By leveraging these cutting-edge technologies, we provide services to customers in over 120 countries and regions around the world.
Push!Color
About the appeal of Push!Color
What is Push!Color?
120+
Countries Shipped To
1000+
Color Variations
94.6%
Customer Satisfaction
52.3%
Repeat Customer Rate
BRAND
A curated specialty store featuring over 80 Japanese color contact lens brands and more than 1,000 color variations.
Service
In addition to the web browser version, we offer a dedicated mobile app available on the App Store and Google Play.
With customers in over 120 countries and regions, we have built a strong track record in global sales.
In addition to international payment methods, we also support local payment options.
Available in over 12 languages and supports more than 30 currencies.
Global Influencer Network
Japanese color contact lenses have earned the support of influencers worldwide.
Through partnerships with influencers in key markets—including the US, Canada, Singapore, the UK, and Australia—we continue to promote the unique appeal of Japanese brands across global social media platforms.
BFCM CAMPAIGN 2024
For BFCM 2024, Push!Color executed the largest global campaign in its history.
Featuring internationally acclaimed VTuber NIJISANJI EN as a special guest, the live stream event highlighted the unique appeal of Japanese color contact lens brands to audiences worldwide.
This groundbreaking collaboration between Japanese beauty and global entertainment brought our vision of delivering JAPAN-brand experiences to the world to life.
Great option to receive contacts from Japan to the USA with fair shipping fees. Delivery of the contacts was also really fast, arrived earlier than expected! Everything was in great condition.
Charmaine Tanfrom CANADA
Super thankful to have this website. I bought many lenses from my Japan trip and really love them all. Glad to try out more new colours. I also kept a lookout for their upcoming sales and discounts as well. Highly reliable mailing as well. Packed very nicely with bubble wrap every time. Very thankful.
Meganfrom SINGAPORE
Bought 2 different types of lenses (different brands) and really loved them! The colours were so cute and also available in daily as that's my preferred type too. Perfect for when I'm traveling :)
Sheryl Simfrom INDONESIA
Comfortable to wear! Items all in good conditions! Love them!
Apichaya Nithimethachokefrom THAILAND
I’m happy with overall experience with Push! Color :) There’s a wide range of products to choose from and the website is convenient and easy to use.
Gracefrom UAE
Always ships very fast and I love how much variety is available! This is the only place I get my daily lenses from
*Our website uses a content optimization system. Displayed content may vary depending on your internet environment, such as GPS location, browser language, and device settings. *Push!Color® is a registered trademark of our company in Japan, the United States, Australia, Singapore, and Canada. *Contact lenses are classified as specially controlled medical devices in Japan. Please consult an ophthalmologist for an eye examination and prescription before purchasing. Regular check-ups by an eye doctor are also recommended.
COMPANY PROFILE
Company Details.
BEAUTEX CORP.
6F, Nisso No.22 Building 1-11-10 Azabudai, Minato-ku, Tokyo 106-0041, Japan
6F, Nisso No.22 Building, 1-11-10 Azabudai, Minato-ku, Tokyo
ACCESS
*2-minute walk from Kamiyacho Station (Tokyo Metro Hibiya Line) *6-minute walk from Roppongi-itchome Station (Tokyo Metro Namboku Line) via Azabudai Hills Garden Plaza
BUSINESS HOURS
Monday to Friday, 9:00 AM – 6:00 PM (Excluding weekends and public holidays)
